Always My Baby – The Jordan Studio

Always My Baby

The Challenge

Changing A Stinky Diaper Brand!

Always My Baby, the exclusive baby products brand of Ahold Delhaize USA, has been largely seen as a discount, low-quality line of products. Its visual presence on shelf was dull and uninteresting, held down by black & white photography and a bland shade of purple.

The great folks at ADUSA wanted to revamp the brand and the products therein, and reintroduce AMB as a trustworthy, quality-focused brand that parent will want to engage with and support.

The Creative Solution

Making AMB Fun Again!

The solution was an injection of bright color, playfulness and a clear message. This design focuses on the fun and unique interactions with our little ones. Creating a more personal experience and engaging your audience is key when making a big step forward with your brand.

The Impact

A Cohesive Brand System That Scales

Anytime you can add bright color and fun back into a limping brand presence is a great experience. It's like breathing a whole new life into the brand. The sense of fun and wonder the bright colors bring, paired with the sharp active imagery of the children invites shoppers, whether Mom or Dad, to stop and take a look.